supporting salon owners

transformation happens one small decision at a time

You didn’t start your salon to feel overwhelmed, underpaid, and stuck doing everything on your own.

But without the right structure, it gets messy—
inconsistent results, unclear pricing, and a business that drains you instead of supports you.

This is where that changes.

I help salon owners build profitable, structured businesses and reconnect to their clarity, confidence, and purpose.

No more guessing. No more burnout.
Just aligned growth—with real support every step of the way.

I’mma gonna be real honest with you. Growth is uncomfortable, growth feels icky, growth can be hard. But freedom is on the other side, and I’m committed to helping you find just that.

Let's get to work

How I’ve helped others

Every new phase of my career or new goal I want to conqure I hire a coach. It's remarkable how quickly I see growth in my professional life and in my personal life when I have a coach compared to when I don't. Coach Joy has been the biggest influence on why I keep coming back. She truly has a gift to be able to meet me where I'm at and at the same time gives tools and support to help me reach the next phase.

Amber Borne

Krisha Sanchez

Joy has pushed me in ways I needed. She has been encouraging but also tough. Not letting me get away with excuses. I am very happy I chose to get a coach it is helping me grow myself and my business a lot. Grateful for joys “tough love”.

Dani Parker

I'm very new to the program but so far Joy has made me become more self aware and has kept me accountable, I'm truly looking forward to continuing this journey with Joy. I feel as though she is the perfect coach for me. She just gets me.

After being with Joy for almost 6 months, I have completely shifted my mindset on the way I go about life. I’m thinking of myself rather than others. (In a good way) I’m being way more proactive and finding more time in my day! She’s challenging me frequently and I’m growing as a person immensely. I never can guess where our chats will go and what we will be focusing on and I think it’s because she sniffs out what’s going on in your life that you’re avoiding. We are setting me up to be the leader I want to be and prepping me to open my own salon. It’s a lot of self work and it’s not easy, but very rewarding!

Jeska Newman

Joy is insightful, knowledgeable and dedicated to helping me navigate the roller coaster of salon ownership. I have been able to recognize where I get in my own way and she has given me the framework for building a more equitable, profitable business.

Chantry Wagstaff

Joining the destroy the hairdresser coaching program & working with coach Joy has transformed not only my two businesses but also my life. Learning about the reactive system & emotional intelligence has been a game changer. I signed up just interested in turning my rental salon & rental barbershop into commission spaces in California-and got so much more. Going gratuity-free, hourly pricing, gender-free services, affiliate links for products, and more has allowed our businesses to grow past expectations & it’s just getting better. The way I value myself and my time, interact with clients and staff, and the quality of my services has changed in ways I never thought possible. It’s hard work, but Joy is with her students every step of the way-holding one accountable and pushing…just enough…for growth you didn’t even know you had in you.

Universe Walker

DTH has been life changing for my business- having a clear path and better understanding of how to run my salon and the structures within it has been such a relief. I love that I can take the DTH concepts and make it my own . I’ve learned how to coach my own employees and be a better leader through the example I’ve been given

Jessica Nelson

I’ve been in coaching for two month so far I’ve been learning about my reactive system and how it basically informs all my decisions. I’m in coaching to grow as a person and professional and It’s so helpful to have a coach to guide me when I want to retreat and do the same old things I’ve been doing all along.

Haley Rochelle

Every decision we make shapes our future reality

My Story

I’ll never forget how I felt when I booked my first call with my coach.
I was burnt out, overwhelmed, and quietly terrified that nothing would ever change.

Part of me was ready to walk away from it all—
even as I carried these big, beautiful dreams inside,
heartbroken by the thought they might never become real.

I wasn’t looking for another Facebook group.
I had filled out more workbooks than I could count.
What I needed was real connection—a conversation with someone who truly saw me.
Someone who could speak into the nuances of my life, my business, my fears.
I needed real support for my reality.

And I’m endlessly grateful to my past self for making that call.

It wasn’t always easy. Sometimes the process felt painfully slow.
Other times, it came in like a wave—faster than I was ready for.
But when I look back now, I see a woman who said yes to herself—and that yes changed everything.

My coach gave me what I needed:
the tools, the encouragement, the ass-kicking, the structure, and the space to rise.

Maybe that’s where you are right now.
Maybe you’re stuck in a place you didn’t expect to end up.
Maybe you know exactly where you want to go—but all you see are walls.
Maybe you’re longing for a guide who’s walked the road ahead.—or an oracle who can help you see beyond.

If any of that resonates… we need to talk 💛

you + ME against the world

Private Coaching

Inside, you’ll get:

A private 1:1 One Hour video call to go deep on your business and create a plan that actually works for you
A growing library of trainings and recordings you can move through at your own pace
Weekly group coaching calls where we break things down and get you unstuck
A private coaching space for ongoing support, questions, and accountability
Direct access to me via text and voice memos for questions, celebrations, or meltdowns (all welcome)
Access to all my content while enrolled

$449/Month

One on One coaching with a side of Destroy the hairdresser

This Coaching option includes additional support with the DTH Hairdresser Business Club.

Two 30 min private calls per month
Direct access to me via text and voice memos for questions, celebrations, or meltdowns (all welcome)
Access to the DTH dashboard + virtual campus for even more education, tools, and connection

$600/month

Let's go!

I'm in!

Whether you’re hiring your first stylist, restructuring your business, or trying to reclaim your time and energy, this is a space where you’ll feel fully seen, supported, and challenged in all the right ways.

You don’t need to do this alone anymore.
Let’s build something together—something that actually works for you.

Take What You Need

One-time purchases. Lifetime value. No commitment, just clarity.

These downloadable classes are designed for salon owners who want real results without the pressure of a full coaching program. Whether you’re looking for a mindset shift, business breakthrough, or quick-hit strategy, these are the exact lessons I’ve taught behind closed doors—now available for you to access anytime, anywhere.

Perfect for you if:

You want support but aren’t ready for ongoing coaching
You’re craving direction on a specific challenge
You learn best at your own pace
You want powerful tools first before coaching

Each class is focused, actionable, and designed to help you make meaningful shifts in the way you lead, grow, and run your salon.

No monthly membership. No gatekeeping.
Just exactly what you need—when you need it.

COMING SOON

Need a one time call?

Schedule Now!

book one 90Min calL

$195

This isn’t a fluffy chat or a surface-level check-in—this is 90 minutes of focused, personalized coaching where we dive deep into your business, your mindset, and the roadblocks keeping you stuck.

Whether you’re navigating a tough team dynamic, facing burnout, questioning your pricing, or feeling unclear on your next move, this call is designed to help you:

Get to the root of what’s really going on
Untangle the overwhelm and bring clarity to your next step
Receive honest, thoughtful feedback—with compassion and boldness
Leave with clear action steps you can implement right away
Feel seen, heard, supported, and stretched in all the best ways

You’ll also get a follow-up email with a recap of our key takeaways and any helpful tools, resources, or reminders we discuss—so you don’t have to remember it all in the moment.

This call is perfect for salon owners who:

✔ Feel like they’re spinning in circles and need direction
✔ Want support without committing to full-time coaching
✔ Have a specific challenge they’re ready to shift—now

You don’t have to figure this out alone. Let’s talk through it together